Marketing and sales
- Content and campaigns drafted, measured and attributed end to end
- Leads qualified across Instagram, Telegram, WhatsApp and calls
- Follow-ups, invoices and payment links sent; the CRM kept current
Put your business on AI autopilot. Win back your life
Archiebald runs marketing, sales, operations, finance and strategy for owner-led service businesses.We help you deploy and maintain the AI.You make up the free time you always wished you had.
Four functions, one operating system
Every service business runs the same four functions. Archiebald runs them for you.
From dentists to plumbers, clinics to agencies: marketing and sales, operations, finance, strategy. Two are automated. Two keep a human in the loop, with Archie, the chief of staff, preparing the work.
Operations, all types
- Every sold service becomes a case or job with stages, deadlines and an owner
- Copilots draft every message, checklist and chase; your team approves
- Documents, forms and deadlines tracked; clients always know the stage
Finance
- Month close assembled, cash reconciled to the P&L, anomalies flagged
- Payroll, refunds and budgets prepared with evidence
- The owners and the finance lead sign off; nothing moves without them
Strategy
- Weekly review prepared from live numbers, not last month's spreadsheet
- Goals tracked, alerts raised, decisions drafted with options and evidence
- Owners decide; Archie follows through on what was decided
Watch Archie prepare a decision
Monday morning, the review is already on the table.
Archie reads the CRM, the ledger, the ad accounts and the case log, compares them with your targets, and drafts the decisions that need an owner. Each one carries its evidence and its options.
Weekly scorecard
week 41 · sources checked 06:40
| Measure | This week | Target | Status |
|---|---|---|---|
| New qualified leads | 92 | 110 | Behind |
| First response to a new case | 14 min | 15 min | On track |
| Cases per manager, month to date | 8.4 | 9.0 | On track |
| Cash reconciled to the P&L | 0.3% | 0.5% | Closed |
Decision drafted
needs an ownerMove $1,800 of this month's ad budget from Search to the company Instagram account
Search cost per lead rose from $14 to $74 this quarter. The company account converts conversations to qualified leads at 3.5 times the rate of the founder account. Attribution coverage is 91%, so the comparison holds.
Approval recorded in the ledger · reversible for 30 days
How a deployment runs
From read-only to running your work in eight weeks.
We connect to the systems you already use. Nothing is replaced, nothing is autonomous by default, and autonomy is earned one action at a time.
01 · weeks 1–2
Connect, read-only
CRM, messengers, payments, documents, cash ledger and ads. Archie learns your products, rules and numbers, and tells you which source is right when two disagree.
02 · week 3
Chief of staff live
The first weekly review lands, with a scorecard, alerts and a decision log. Owners ask anything and get an answer with its sources.
03 · weeks 4–8
First copilot on your heaviest workflow
Every case gets a stage, a deadline and an event log. The copilot drafts each step; your team approves in Slack or the console. Quality is sampled weekly.
04 · monthly
Autonomy, earned
Each kind of action moves from draft, to approved, to policy-bounded only when the evals say so. Every promotion has a rollback.
Governed by design
Nothing sends, pays or files without a recorded human approval.
Business truth stays in your systems of record. Archiebald adds the control plane a 40-person company never had.
Approval ledger
Every external action is drafted, approved by a named person and committed with a record you can audit.
Autonomy ladder
Answer, draft, approval-gated, policy-bounded. Each action family climbs on evidence, with a rollback.
Evals your team runs
Weekly quality samples, nightly checks and a golden set per workflow, owned by your quality people, not by us.
Cost per outcome
Model spend tracked per case, per lead and per report, with a budget per agent. Typically near 1% of revenue.
Early pricing
Priced as an operating system, not a tool.
One case manager carrying two more cases a month pays for the Operate tier. Model usage is passed through at cost plus 20%.
Brain
$990 / month
Connectors, your knowledge bundle, governed metrics. Ask anything and get an answer with evidence.
For owners who want one truth
Chief of Staff
$2,490 / month
Brain plus the weekly review, live scorecard, alerts, decision log and initiative tracking.
For owner teams of 10 to 50
Operate
Most chosen$4,990 / month + $49 per operator
Chief of Staff plus the Case OS, two copilot playbooks, the approval ledger and a client portal.
For businesses of 20 to 200 people
Every customer starts with a deployment: four to eight weeks of tailoring by the founders, from $15K to $40K depending on the systems and playbooks involved.
Give your business a chief of staff.
Three design-partner slots open for service businesses with 10 to 200 people. We deploy with you, personally.